EU startup debuts produce recognition software to smart storesImage courtesy of Pixevia.

Pixevia, a European Union based startup specializing in artificial intelligence powered cashierless stores, has developed fresh produce recognition technology and is introducing it to European retailers, according to a press release.

“There are many challenges involved in developing a fully functional and robust grocery product recognition system, especially when we’re dealing with ‘fresh’ category goods,” Mindaugas Eglinskas, CEO of Pixevia, said in the press release. “For example, many algorithms fail to distinguish between similar-looking fruits — such as oranges and persimmons. Also, since most fruits and vegetables have a very limited shelf-life, there is always the risk of failing to control the food inventory and creating a lot of food waste.

“Therefore, a market-ready system has to track shopping trends, generate precise sales forecasts, and issue discounts autonomously. Given these challenges, we have tested our product meticulously in our Pixevia Smart Store in Vilnius Old Town and have arrived at a fully functional grocery recognition system.”

The system issues discounts by analyzing the data pertaining to the previous consumption trends as well as weather patterns. This way, the in-stock goods are maintained fresh and safe to consume, as well as sustainable consumption is secured.

“Our AI-based system successfully recognizes different fruits, salads, bakery goods as well as meat and dairy products, allowing customers to forgo the long and often arduous check-out process,” Eglinskas said. “In addition to that, it is continuously monitoring product freshness. In case a product is approaching its expiration date or showing any signs of staleness, the dynamic pricing algorithm alerts the store manager that the product has to be sold at a lower price and later if necessary taken out of stock.”


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